Digital Portfolio

 

Primary Experience:

  • Copywriting

  • Copy editing

  • Content Strategy for Web, Social & Email

  • Professional Services Development & Management

  • C-Level Communication & Collaboration

Specializations:

  • Small Business: Services, Retail & Ecommerce

  • National & Localized Marketing

  • Wellness

  • Tech

Style: Brief, clean, meaningful, and relatable but evergreen

Driven by: Partner/brand objectives, product, customer feedback, seasonality, and clean data

Current Work

Small Business Empowerment for Amazon

Highlighting the amazing small businesses in Amazon’s store and beyond

UX copy for Amazon Small Business Academy

Copy development for Amazon’s AAHNPI experience

Copy development for Amazon’s Women’s History Month & International Women’s Day experience

UX copy for Amazon’s Selling Partners About (SP About) website

Copy development and copy editing for Amazon’s annual Small Business Empowerment Report

Creative Strategy for PARU

Digital storefront, crowdfunding, and multi-channel campaigns

Kickstarter campaign for PARU flagship location in April 2021

Tea Diaries blog post at paruteabar.com

Email campaign for standalone event

 

Video Script Writing for California Parks: Parks for Everyone Program

A collaboration with Studio Luniste

Past Work

Example of Instagram content for HealthyFresh.

Social Strategy for Healthy Food App

Worked with founder to develop a social strategy to kickstart the launch of the app.

 

SOCi platform used for localized marketing for small businesses

Professional Services at SOCi

People Manager, Strategist & Portfolio Manager from 2016–2020.

Provided consultative and/or professional national and localized marketing services for brands such as Ace Hardware, Blo Blow Dry Bar, and Oxi Fresh, and top property management companies such as Greystar, Pinnacle, and Fogelman.

 

Pieces for Savvy Tokyo

Writer for Savvy Tokyo

Contributed to Food & Drink, Families, and Lifestyle for Savvy Tokyo, Tokyo’s foremost platform for women looking for the latest scoop on what’s new in fashion, food, and fun.